November 2014

Above the fold?


Layout and page design for web sites is somewhat restrictive compared to layout and design of print material. The reasons are various sizes and resolution settings of the computer monitor, tablet or smartphone. We use the term “above the fold”, which is the section of a web page that is visible without scrolling. I call it the PRIME “real estate” of a page. On a desktop the fold varies depending on the resolution settings on a user’s monitor. At lowest settings (i.e. 640×480) the fold is relatively high on the page. At higher settings (i.e. 1280×1024) the fold extends much further down the page. Decisions concerning what goes above or below the fold are often made based on a minimum targeted resolution. On a tablet or smartphone it is almost inevitable that one will scroll, however, one should consider what is most important to appear at first sight. For maximum [...]

Above the fold? 2018-05-17T06:12:51+00:00