For this wine label we needed to convey that the wine is made from 100% Maui Gold pineapples. The winery almost exclusively uses work from local artists for their labels. After extensive research we were able to find just the right piece of art. Carolyn Quan's collage of photographs translated the properties of the wine perfectly: [...]
We created a series of labels for the "Ulupalakua" Estate Wines. The goal was to create a high-end label for an expensive wine, sold exclusively at the tasting room or through the website. These wines are made from estate grown grapes on the slopes of Haleakala, Maui. We wanted to show the unique, gentle slopes of upcountry [...]
Our wine label design is just like the wine inside the bottle: fruit forward and fun! The "Maui Splash" is bursting with tropical flavors, and so is the label, with colors to match. Tourists love to buy the "exotic", "local" wine that pairs perfectly with sunshine and white sand beaches. Zum Wohl!