Simply having a web site doesn’t mean that people know about you and your business. You need to toot your horn and let them know you are out there. Before dishing out the greenback for Search Engine Optimization (SEO), online advertisements, or Pay-Per-Click (PPC) you might want to look first whether you have covered the basics. Have you submitted your site to those big search engines like Yahoo and Google? It is simple to do and the smaller search engines piggyback on those.
Is your web site mobile friendly and your domain name on your business cards, your print advertising, your brochure etc.? Are you using a “signature” stating your http://www.domain.com when sending out your emails? Great. As the next step you should go through your client list and invite them all to check out your new web site. Don’t spam, send it out to people you are in contact with and who would expect email from you. When answering the phone tell clients who want to place an order to go to your web site. Send an article to the local newspapers and ask them to run it in the business section, accompany the article with a print ad.
Send out a postcard to all local businesses (direct mail). Often we forget the local target market, so use radio advertising to promote your site. If those efforts still don’t yield any results you might want to consult with an online marketing specialist.