May 2014

You Gotta Have it!

2018-05-17T06:12:51+00:00

Since the advent of Web sites opened the doors for business owners to establish a presence on the World-Wide-Web it seems almost impossible to not have one-a website that is. Now every other company has a Web site, URLs appear everywhere, on business cards, in ads on brochures. Web sites are being marketed to reach clientele that previously appeared to be out of reach. A good Web site can make your company, a bad one can break it. There are lots of resources available on how to build a good site. But take a look at some of the pitfalls to avoid… POOR NAVIGATION and POOR ORGANIZATION Most Web sites consist of several pages and allow the user to focus on a given subject. For good user experience it is necessary to have a navigation in place that allows your visitors to easily get from one page to another and [...]

You Gotta Have it! 2018-05-17T06:12:51+00:00

April 2014

Time to redesign your website?

2018-05-17T06:12:51+00:00

Like any print material web sites do need an occasional makeover. But how exactly can you tell when the time has come for a complete redesign and simple maintenance, or patching and revising just won’t do it any more? Some signs that it’s time to redesign your site include: • Your Business Has Changed or Grown • You Apologize for Your Site When Referencing It • Your Site Isn’t User-Friendly • Your Site Looks Old • It’s Not Bringing in inquiries and Helping You Make Sales • Your Site is Costing You a Fortune to Update So let’s take a look at those tell-tale signs: Your Business Has Changed or Grown If your business is no longer the same as it was when you designed your site, chances are that you should redesign your website to reflect that. Any changes in your business direction, new product offers or different services, [...]

Time to redesign your website? 2018-05-17T06:12:51+00:00

February 2014

How to get a presence on the web – Part 2

2018-05-17T06:12:51+00:00

The website Numerous books are on the market covering all aspects of the website design process and various programming languages. Whether you are planning on doing it all yourself or are hiring a professional for the design and implementation of your website, you will need to answer a number of important questions. Your answers are crucial in determining the design and implementation of the site. First decide what you want your website to do. Do you want it to inform, educate, entertain or sell? Is it supposed to enhance brand equity, lower costs or improve customer relations? Consider who your audience is, and write accordingly. Refrain from using confusing abbreviations or jargon. Determining who will use your site often goes hand-in-hand with identifying its goals. Next, do some research. You don’t want to create your Internet strategy in a vacuum. Carefully evaluate the web presence of your competition and look [...]

How to get a presence on the web – Part 2 2018-05-17T06:12:51+00:00