February 2014

How to get a presence on the web – Part 2

2018-05-17T06:12:51+00:00

The website Numerous books are on the market covering all aspects of the website design process and various programming languages. Whether you are planning on doing it all yourself or are hiring a professional for the design and implementation of your website, you will need to answer a number of important questions. Your answers are crucial in determining the design and implementation of the site. First decide what you want your website to do. Do you want it to inform, educate, entertain or sell? Is it supposed to enhance brand equity, lower costs or improve customer relations? Consider who your audience is, and write accordingly. Refrain from using confusing abbreviations or jargon. Determining who will use your site often goes hand-in-hand with identifying its goals. Next, do some research. You don’t want to create your Internet strategy in a vacuum. Carefully evaluate the web presence of your competition and look [...]

How to get a presence on the web – Part 2 2018-05-17T06:12:51+00:00